Meaning and definition of research, process of research, types of research (Basic and Applied), Research approaches.
Research Design: Purpose of research and time dimensions based research design: Explorative, Descriptive and Explanatory, Cross-sectional and Longitudinal research studies.
Unit II:
Planning of Research
Sampling Techniques: Census and Sampling methods, Probability and Non-Probability sampling procedures, Sample size determination
Variables: Meaning, Types of Variables.
Hypothesis: Meaning, Types and criteria of construction of hypothesis.
Distribution pattern: Normal distribution, Binomial distribution, Poisson’s distribution.
Unit III:
Measurement and Scaling Techniques:
Scaling Techniques: Purpose of Scaling Techniques, Types of scales: Nominal, Ordinal, Interval and Ratio Scales.
Meaning, Importance, Limitations of Statistics
Data Collection Techniques: Primary and Secondary data collection techniques
Classifications and Tabulation of data: discrete and continuous variables
Frequency Distributions: discrete, continuous and Cumulative frequency distributions
Diagrammatic and Graphical presentation of data
Unit IV:
Measure of Central Tendency: Mean, Median and Mode
Measure of Dispersion: Range, Quartile Deviation, Mean Deviation, standard deviation and coefficient of variation
Correlation and Regression analysis
Parametric analysis: Sampling Distribution and Standard Error. Element of Testing a Statistical Hypothesis- Formulation of the problem, Types of errors. Level of significance, large sample test for proportions, single mean and difference in two means. Small sample test- Application of Student’s t- test for small sample for single mean, difference in two means (independent and paired-t). ANOVA
Unit V:
Non-parametric analysis: Chi-square test for population variance, Krukal Wallis H Test, Mann Whitney U – test.
Presentation and Report writing: i. Report Writing: Format of research report, presentation (Tables, Charts, Diagrams, Labeling), footnote, endnote, bibliography, references. ii. The elements of research project
Essential Readings:
Kothari, C.R. (Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.
Luck, David J. and Rubin, Ronald S., Marketing Research, Prentice-Hall of India Private Ltd., New Delhi.
Levin, Richard I. and Rubin, David S., Statistics for Management, Prentice-Hall of India Private Ltd., New Delhi
Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.
Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.
Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand and Sons, New Delhi
Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.
Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai