DYNAMICS OF CHANGES IN RURAL INDIA

Paper Code: 
MRD 225
Credits: 
4
Contact Hours: 
60.00
Objective: 

To define the concept of change and its various aspects and to critically examine the role of mobilization for empowerment of people.

12.00
Unit I: 
Social Change: Mobility & Mobilization

• Social Change- Meaning, Characteristics & Sources
• Social Mobility-Social Mobility & Caste, Sanskritization & Westernization
• Mobilization & Change

12.00
Unit II: 
Empowerment

• Empowerment- Concept & Definition
• Essential Ingredients of Empowerment- Social, Economic, Political & Cultural
• Economic Empowerment of the Rural Poor
• Political Empowerment – Participatory Development, Empowerment Through Self Governance
• Social Empowerment
• Cultural Empowerment
• Self Help groups as a Strategy for the Empowerment of Weaker Sections
• Voluntary Organization as Change Agents

12.00
Unit III: 
Communication I

• Communication & Rural Development
• Processes of Communication- Definition, Concept of process, Characteristics of the Communication process
• Types of Communication
• Barriers to Communication- physical Barriers, Psychological Barriers
• Functions of Communication

12.00
Unit IV: 
Communication II

• Communication Channels - Meaning
• Categorizing Communication Channels
• Characteristics of Communication Channels
• Selection of Channels
• Feedback in Communication Process
• Implications for Rural Development

12.00
Unit V: 
Information Technology & Rural Development

• Convergence in Technologies
• Information Age
• Digital Divide
• Access Versus Ownership
• IT & Rural Development

Essential Readings: 

• Srinivas, M.N., 1966, Social Change in Modern India, Berkley, University of California Press,USA.
• UNDP, Human Development Report (latest), Oxford University Press, Newyork.
• William Ogburn, (1964), On Culture and Social Change, Chicago: University of Chicago Press, USA.
• Communication Theory Today, (1994) Ed. By David Crowley and David Mitchell Polity, Cambridge Press, UK.
• Understanding Mass Communication, (1996), Ed. By Melain L. DeFleur and Everette E. Dennis, Houghton Mifflin Co., Boston, USA.

  • Printer-friendly version
  • PDF version